About
Hi, I’m Maddy — a Chicago native who’s been in LA for the past ten years. I’m a creative consultant and strategist with a background in music marketing, partnerships, and digital strategy.
I’ve spent the last 8 years at major and indie labels (Columbia Records, Capitol Music Group, Virgin Music Group), where I focused on streaming strategy and digital rollout for artists like Beyoncé, Miley Cyrus, Hozier and more. Now I help artists and brands bring ideas to life, from releases and rollouts to branding and web design.
When I’m not deep in a creative project, I’m probably messing around with Logic Pro or locked in on a crossword puzzle (NYT Games Loyalist).
See how we can work together below!
Music & Artist Services
-
Getting your music heard starts with having a smart plan. I help artists set up, optimize, and position their releases across Spotify, Apple Music, Amazon, YouTube Music, Tidal, and more — making sure every song has the best shot at discovery.
From perfecting your artist profiles and metadata to crafting tailored playlist pitching and rollout strategies, I bring years of DSP experience from my time at major labels to the table. Whether it’s a first release or your next big moment, I’ll help you show up on every platform with purpose, creativity, and a plan that actually works.
-
Your music’s great — now let’s make sure everything around it feels just as strong. I help artists build cohesive visual identities, refine their story, and create consistent branding across streaming, social, and marketing channels. Whether you’re just starting out or reintroducing yourself, we’ll build a foundation that actually reflects who you are.
-
From pre-release teasers to post-launch momentum, I craft marketing strategies that connect. Together, we’ll map out a plan for your rollout across streaming, social, and digital platforms — complete with timelines, content ideas, and measurable goals that make your release both exciting and effective.
-
Every song deserves a moment. I help shape the visual and storytelling elements that surround your project — from cover art and video concepts to social assets and creative campaigns. The goal: make your release look as good as it sounds.
Brand & Digital Services
-
Your website should work as hard as you do. I design and build clean, thoughtful websites that not only look great but clearly communicate who you are and what you do. Perfect for artists, creative entrepreneurs, and small businesses ready to level up their digital presence.
-
If you’re tired of posting without a plan, this is for you. I’ll help you build a social media strategy that fits your goals, voice, and bandwidth — no fluff, no burnout. From content calendars to tone-of-voice, I’ll help you stay consistent and creative online.
-
Your brand is more than a logo — it’s how people feel about you. I help shape that perception through strategy, visuals, and storytelling that align with your goals. Whether you’re launching something new or refreshing what you’ve built, we’ll make it cohesive and intentional.
-
Have a project or idea that needs direction? I offer creative consulting to help you bring it to life — whether it’s a campaign, event, or full brand concept. Think of me as your strategic partner who helps make the big picture make sense.
-
What’s working — and what’s not? I’ll review your campaign and streaming data to uncover what’s resonating with your audience. You’ll walk away with a clear understanding of your next steps and how to grow smarter, not louder.
-
No more scrambling on release week. I’ll help you map out content plans and rollout calendars that keep you consistent, organized, and on track — without losing the creative spark that makes your work stand out.