• Madeline Jade Consulting
    Founder / Creative Consultant
    (July 2024 - Present)

    • Leads digital and streaming strategy for artists and brands, developing campaigns that amplify reach and audience engagement across platforms

    • Designs cohesive branding systems, websites, and rollout plans that align creative identity with business goals

    • Provides strategic guidance on content planning, audience growth, and release optimization to maximize visibility and impact

    MKGPR
    Consultant, Marketing & Social
    (January 2025 - Present)

    • Leads digital presence and brand storytelling for boutique PR agency with clients in Chicago, Denver, and Los Angeles

    • Develops and executes targeted pitch materials to secure new clients and partnerships

    • Manage creation of press assets, including website content, social media campaigns, and promotional materials to amplify client visibility

    Columbia Records
    Manager, Commercial Partnerships
    (July 2022 - July 2024)

    • Worked with label relations, editorial, and marketing teams at YouTube Music, Amazon Music, and other various accounts to highlight new releases and ongoing priority projects

    • Used data and knowledge of multiple genres to identify relevant opportunities for label priorities and craft compelling pitches for artists and releases to excite and engage partners

    • Collaborated across departments to develop and execute creative on and off-platform ideas to grow the streams and awareness of artists and releases

    • Assessed and recapped DSP visibility and campaigns to share with senior management and the other teams of the label

    • Worked alongside commercial team members to help formulate overall release strategy on a domestic and global scale

    • Oversaw and communicated the label’s release schedule, priority grids and advance listening links

    • Secured OOH YouTube Music and Amazon Music Billboards for artists such as Beyoncé, The Kid LAROI, Pharrell, Miley Cyrus, IVE, Depeche Mode and more

    • Secured playlist covers on a weekly basis for both developing and established artists

    Capitol Music Group / Virgin Music Label & Artist Services
    Senior Coordinator, Artist Marketing
    (February 2019 - July 2022)

    • Liaised with artist, label, and management to relay storytelling pitch notes for DSP consideration

    • Spent quality time with artist, label, and management to understand team dynamics, create bonds for optimal teamwork

    • Met weekly with artists and labels to discuss upcoming project timelines, budgets, and marketing tentpoles

    • Account lead on commercial accounts The District, The Nations, and Digster, generating millions of views from UGC videos, and landing three playlist covers a month for priority artists e.g. Clairo, Lauv, City Girls, iann dior

    • Worked with team members across various departments to execute commercial sales and marketing projects

    • Mastered every top DSP’s optimization practices to best serve artists and their presence on platforms

    • Presented specific, meaningful KPIs/data points to artists, labels, and management to show team performance

    Warner Music Group
    College Marketing Representative
    (September 2018 - December 2018)

    • Produced multimedia content to promote artists targeting the 18–24 demographic

    • Coordinated and promoted events and social media campaigns to drive engagement

    Warner Brothers Records
    Emerging Talent Associate
    (June 2018 - August 2018)

    • Researched and prepared press materials for artists including Bebe Rexha, Dua Lipa, and Mac Miller 

    • Delivered weekly digital marketing and social updates for roster artists

    Atlantic Records
    Marketing Intern
    (January 2018 - May 2018)

    • Managed and grew social media presence for multiple artists

    • Monitored social/streaming analytics to inform promotional strategies

    • Utilized Music Connect to record weekly updates of album sales and streams in Microsoft Excel

    Velvet Hammer Music and Management Group
    Artist Management Intern
    (August 2017 - December 2017)

    • Implemented a new strategy utilizing Excel formulas to track clients’ social media accounts’ growth and decline

    • Assisted the managers in marketing and promoting clients’ projects through social media

    • Researched and presented unique partnership with companies such as Lyft and Postmates to promote artists’ tours and upcoming albums

    • Retouched and edited photos from tours and press on Photoshop to enhance the photos for social media

    WMA Global
    Digital Strategy/Content Intern
    (February 2017 - August 2017)

    • Worked with artists’ social media analytics to discover trends and patterns to help improve their posts based on what their audiences were more engaged with.

    • Generated weekly and monthly reports pulling from back-end data of various social media platforms for artists and their management in order to improve content and strategy